Everyone is talking about AI agents right now.

Learning how to build an AI agent team sounds exciting. Until you are three tools deep, nothing talks to anything else, and you are spending more time managing AI than actually running your business.

Most coaches and entrepreneurs build agents one by one with no structure, no strategy, and no one running the show. They end up with a pile of disconnected tools that require more babysitting than their actual team.

There is a better way. And it starts with building one agent first. The one in charge of all the others.

Key Takeaways

• An AI HR Manager is a single AI agent that designs, builds, and manages your entire team of AI agents, so you are not stuck piecing together dozens of disconnected tools.

• Most coaches and entrepreneurs are stuck at Level 1 AI (ask and receive), but the real freedom comes at Level 3, where your AI runs tasks automatically on a schedule without you having to ask.

• Your AI HR Manager starts by scanning your existing business, identifying your recurring tasks and bottlenecks, and then designing a custom AI org chart built specifically around how your business works.

• You do not need to be technical to build this. You need Claude Pro or higher, the Claude desktop app, a few connected tools, and a brand starter kit that teaches Claude who you are.

• The first version of your AI HR Manager can be built in about one hour, and it only gets smarter from there.

Why Everyone Is Building AI Agents Wrong

Coaches and entrepreneurs are spending hours watching YouTube tutorials about AI agents.

Then they build one thing.

Then another thing.

Then a third thing that doesn’t talk to the first two things.

And suddenly you have a pile of AI tools that are technically impressive and practically exhausting.

Sound familiar?

I have been teaching AI since 2021, two full years before ChatGPT existed. I was one of the earliest AI educators in the coaching and entrepreneurship space, and I have spoken on stages alongside Tony Robbins and Dean Graziosi, trained over 630,000 registered attendees at their AI Advantage event, and presented at Social Media Marketing World.

And the number one mistake I see, even from people who are pretty advanced with this stuff, is building AI agents one by one with no structure holding them together.

I wrote more about why rushing into AI tools without a strategy creates more chaos than clarity in this post: Using AI in Business: Why Moving Too Fast Can Hurt Your Results.

You would not hire five employees and never tell them who’s in charge.

Your AI team needs a manager.

What an AI HR Manager Actually Does

Here’s what mine does every single day.

She checks my GoHighLevel account for new leads and payments. She pulls updates from Slack and summarizes what needs my attention. She briefs my social media manager on trending topics. She routes inbound podcast pitches to the right place. She reminds my team about follow-ups before they fall through the cracks.

And I did not have to ask her to do any of it today.

She’s also the one who built my AI team in the first place.

I gave her access to my Slack account. She read what was happening in our business. She identified the recurring tasks, the bottlenecks, the things my human team was spending too much time on. Then she designed a full org chart of AI agents to handle all of it.

Her name is Bobbi. Named after my grandma, who lived in a memory care facility for ten years and was my best friend.

Bobbi runs the whole shebang.

The Three Levels of AI

Before we talk about how to build your own AI HR Manager, let’s make sure we’re speaking the same language.

Level 1: AI Assistant.

You ask. It responds. This is how most people use ChatGPT. You type something in, it gives you something back. That’s it.

Level 2: AI Agent.

You ask. It connects to your tools and goes and does things. You say, “Check my GoHighLevel account for a contact named Mary.” It goes and checks.

Level 3: AI Agentic Automation.

You don’t even have to ask. It just runs. On a schedule. Automatically. And then reports back to you.

Your AI HR Manager lives at Level 3.

That’s where things get wild.

Most coaches are spending all their time at Level 1 and wondering why AI isn’t actually saving them any time. The answer is not more tools. The answer is structure.

Want to see what another Level 3 tool looks like in action? Check out my breakdown of Perplexity Computer, one of the most powerful agentic AI tools out there.

How to Build Your AI HR Manager

This is the actual process I use. Not a watered-down version. The real thing.

Step 1: Connect your tools.

Go into your Claude desktop app, head to the Customize section, and connect the tools you use. Gmail, Slack, GoHighLevel, Google Drive. The ones that are ready to connect are right there.

Some of the more advanced ones require setting up what’s called an MCP (Model Context Protocol), which is basically a universal connector that lets Claude talk to your external tools without you having to build complicated if-this-then-that flows. Think of it like a switchboard operator routing calls between Claude and all your apps.

Step 2: Document what’s already happening in your business.

Ask Claude to scan your Slack, your email, your Notion, whatever you’re using. Have it list your recurring tasks, your bottlenecks, and your manual work.

If you’ve been documenting things, this step is fast. If you haven’t… this is your sign to start. This post on building a simple AI content workflow will help you get your systems documented before you hand things off to your AI team.

Step 3: Identify the AI tasks.

Ask your AI: what could we run daily, weekly, and monthly to streamline and scale this business?

When Bobbi did this for me the first time, she identified 18 automated tasks. Now I have tasks that run every hour. I have assistants for the assistants. It’s a whole thing.

Step 4: Design the team.

Let your AI HR Manager create a full org chart. Give each agent a name, a personality, a job description, and a list of what they will never do. Be specific.

My team includes Nova, Aria, Memo, Scout, and a few others. Each one has a clear role and knows who approves their output before anything goes anywhere.

Think of each agent like a business framework in action. If you haven’t built out your frameworks yet, this post on why business frameworks make your offers easier to sell will show you how to structure things clearly before you hand them to an AI.

Step 5: Build out the skills.

This is where Claude’s Cowork skills feature comes in. Each agent lives inside a skill file, a folder with a skill.md file inside it that tells Claude exactly who that agent is and what they do.

Every Claude Pro account comes with a skill creator already installed. Use it. It formats everything correctly so Claude can find the right agent fast without burning through your tokens.

Step 6: Schedule the tasks.

Set up your automated tasks inside the Claude desktop app. Daily email summaries. Weekly content research. Monthly reports. Whatever your business needs.

These run on your desktop computer, so I got a dedicated Mac Studio just for Bobbi. I keep it on all the time. When I’m traveling, I use TailScale to access it remotely.

Step 7: Review and optimize.

Go back in. Ask what’s working. Ask what agents need backup. Add, adjust, improve.

This is not a build-it-and-forget-it situation. But once the foundation is solid, the tweaks are small.

What This Actually Looks Like in Real Life

I was on nine calls in one day recently.

I lay on the floor of my office afterward because I was that spent.

I opened the Claude app on my phone, pulled up Dispatch, and asked Bobbi for an update.

She told me about two new payments that had come through. She told me a team member had heard back about a speaking opportunity I had been waiting for. She flagged a rescheduled meeting I had forgotten about.

In one message.

Without me logging into anything.

That is what Level 3 feels like.

And that is what being an AI Expert actually means in practice. Not knowing every tool. Not watching every YouTube video. Building a system that runs so you don’t have to.

What You Need to Get Started

You need Claude Pro, Claude Team, or Claude Max. That’s the minimum.

You need the Claude desktop app downloaded on your computer.

You need at least a few tools connected. Gmail is easy. GoHighLevel has its own MCP you can set up. Slack connects right in.

And you need your brand starter kit, which is five foundational skill files that teach Claude who you are. Your identity, your brand voice, your ideal client, your programs, your competitive landscape.

If Claude does not know who you are before you start building, your AI team is going to sound like everyone else’s AI team.

That’s not what we’re going for.

This post breaks down exactly what that looks like: How to Use AI Business Tools to Sell Authentically Without Losing Your Voice.

One Hour. One Manager. A Whole Team.

The first version of your AI HR Manager can be built in about an hour.

It will not be perfect yet. Nothing is on the first pass.

But you will have a structure. A foundation. A manager who can start looking at your business and telling you what it needs.

From there, you adjust. You add. You optimize.

And then you go play.

Because that’s the whole point.

The more fun we have, the more money we make.

AI should be giving you more time for fun, not more time in front of a screen.

Not sure where to start? This post on AI-powered quick wins will give you a fast first win before you build the full system.

Ready to build your AI team?

Work with us, and I’ll share with you the Claude Skills Starter Kit and the AI HR Manager Guide for free. Or join our free community inside the AI Marketing for Entrepreneurs Facebook group.