When it comes to building a digital business, many entrepreneurs focus on creating viral moments or chasing the latest trends. But the real magic happens when you develop a system for producing online content that works for you over time, content that continues to attract leads, nurture relationships, and drive sales long after it’s published. 

A small content strategy is a focused plan for creating and sharing valuable content to attract a specific audience, build authority, and drive business goals. 

This approach is especially powerful for small businesses, as it allows them to maximize their impact and reach without needing massive resources. 

Because yes, going viral feels exciting, but it’s not a business strategy. What is considered viral can vary widely depending on the platform, your audience, and the type of content, and social media virality doesn’t always equate to business success. Most creators chase big numbers, but never pause to ask: Is this actually converting? 

Viral content may generate a lot of traffic, but that doesn’t always mean you’re gaining customers. Viral posts rarely generate conversions, meaning high views do not necessarily translate to sales or meaningful engagement. 

In this post, I’m going to walk you through why “small” content can be your most powerful asset, how I made $90K with only 7 people watching, and how to build a repeatable content system that doesn’t require hustle, burnout, or algorithmic luck.

Whether you’re a coach, creator, or business owner, this guide will help you reach your target audience more effectively.

Key Takeaways

• Viral ≠ profitable. You don’t need thousands of views to make money.

• A tiny, engaged audience can outperform a huge, passive one.

• The best sales content is often the simplest.

• Evergreen content, stored and reused, saves time and compounds over time, especially when made easily accessible to site visitors to drive ongoing engagement.

• Belief-based posts create trust and buying readiness faster than random “value” content.

• Comment-driven engagement is still one of the most underused growth tools.

• Regular content and consistency, even on a smaller, planned schedule, are critical for building brand trust and improving SEO rankings.

• Customer retention is a key metric for long-term business success and should be prioritized alongside lead generation and brand sentiment.

Why I Let Go of the Viral Chase

I’ve had videos go viral, one of them hit 39 million views.

It was thrilling, and while it did generate attention, it didn’t create a sustainable impact or long-term conversion. Ads are often used to promote content on social media, but they may not lead to sustainable engagement or genuine community growth.

Viral popularity can seem like the ultimate goal in content creation, but viral content often spreads for the wrong reasons, like controversy or misinformation, which can actually hurt your brand’s reputation. Going viral can also bring in followers who don’t engage with your future content, leading to a temporary spike that isn’t sustainable. Plus, viral success is nearly impossible to maintain, and it can skew your analytics, making it harder for your future content to reach your real audience.

Collaborating with micro-influencers can be a more cost-effective and trust-building approach than relying on viral content or celebrity endorsements.

What really made a difference in my business?

Content that spoke to the right people, in the right way, with a clear next step. Even if only a few people saw it.

The $90K Ad With Only 7 Viewers

I created a super simple video ad. I wasn’t wearing the “perfect” outfit. I didn’t script it. I didn’t even have fancy B-roll.

I just turned on my camera and said:

“ Hey, are you having this problem? Drop ‘connect’ below, and I’ll send you a solution.”

That’s it.

It aired live to a whopping 7 people.

Then I backed it up with $900 in targeted ad spend.

And that $900 ad turned into $90,000 in sales.

Girl… I def wish I had spent more!

Why did this work so well?

Because it spoke directly to a human with a very specific problem. It offered a clear action step that moves the viewer forward.

And it made the person on the other end feel seen, heard, and invited into a conversation.

That’s the difference between content that converts and content that just gets cruickets… or even worse gets a like or a share and then goes to the pile to die with all the other viral videos and posts.

The Belief-Based Content Strategy

Here’s the thing most people miss: people don’t buy because your content is“valuable.” They buy because your content helps them make a transformation in their belief system.

While you can’t know where EVERYONE is at at any given moment…

You can create a library of content that meats most people where they are.

To create viral content that converts, having a good understanding of your audience is crucial.

This means knowing their demographics, preferences, and behaviors online so you can tailor your content to increase engagement and viral potential.

You can dig deeper into your ideal client build out with this free Ideal Client Avatar generator.

Once you know who your ideal client is… create what we call a “Tree of Beliefs.”

These are the 6 Core Buying Beliefs we use when first building a Tree of Beliefs for a client:

1. Why Me: Why they are ready to solve the problem
2. Why This: Why your method/program/solution is the best path
3. Why You: Why they should trust and choose you
4. Why Now: Why taking action now matters more than later
5. Why Not: Busting objections or hesitations
6. Why Stay: Why your offer provides long-term transformation

Whether I’m on stage, in a webinar, or on social media… most of my content is built to install these beliefs, bit by bit, story by story, example by example.

When someone sees enough of that belief-aligned content, they know you’re their person before they ever hit “Book a Call.”

What Is a “Library of Content” and Why It Works

A content library is your business’s best-kept secret.

It’s a system that helps you:

• Stop starting from scratch every week

• Reuse and repurpose content without it feeling stale

• Train your audience to expect value and connection from you

• Layer belief, education, and invitation over time

Content creation for your library should focus on keeping content fresh and relevant by regularly updating evergreen pieces to reflect new industry trends and audience interests. Including useful information, such as instructional videos or case studies, enhances the long-term value of your content and makes it more engaging and helpful for your audience.

It’s not about creating new stuff every day; it’s about building content that lasts. 

Content that compounds. Content that converts. 

Evergreen content is search-optimized, remains relevant and fresh for readers over a long period of time, and can attract high-quality backlinks and drive consistent traffic over time. Optimizing your content for featured snippets, especially with the rise of AI-driven search results, can further improve your search visibility and help your content reach a wider audience.

How to Build Your Content Library (Step-by-Step)

Step 1: Define Your Core Beliefs

Go through each of the 6 Buying Beliefs above. What do your dream clients need to believe in order to say yes?

Step 2: Write 1–2 Pieces of Content for Each

Use your voice. Share a client win, a personal story, or a lesson you’ve learned. When creating content, focus on tailoring your message to your niche to ensure it resonates deeply with your specific audience. Common formats for evergreen content include instructional videos, how-to articles, and case studies.

Example: Why Now: “Everyone says there’s never a ‘right’ time. But what if now is the easiest it will ever be?”

Step 3: Use AI to Generate Variations

Train a GPT with your beliefs and brand voice. Ask AI tools to create new versions of your best-performing posts so you can quickly generate multiple content variations. Use analytics data to identify which versions perform best, then optimize your content strategy for higher engagement and reach. Fine-tune your approach based on performance insights to continuously improve results.

Tracking performance helps you improve content quality and better understand what resonates with your audience. While AI tools can significantly increase efficiency in content creation, always add a human touch to the final version to maintain authenticity and connection.

Step 4: Organize Your Content

I use Notion + Google Sheets to tag, label, and store my content by format, date, platform, and belief type.

Step 5: Rotate Every 90 Days

Yes, you can repeat content. Please do! Every 3 months, run the same belief-based posts with updated visuals or new intros. Regular content rotation is essential to keep your content fresh and maintain consistent engagement, helping you avoid being buried by social media algorithms. 

Remember, evergreen content is not time-sensitive and retains its value long-term, unlike trending topics that may quickly become outdated.

How to Leverage Social Media for Content Creation

Social media platforms are way more than just places to dump your latest updates… and honestly? They’re some of the most powerful tools you’ll ever get your hands on for content creation, audience research, and serious business growth. 

When you approach social media with a clear content strategy (and I mean really clear), you can absolutely blow up your reach, engagement, and authority… even if you’re not chasing those viral videos or trying to become the next mega-influencer with millions of followers.

My Favorite High-Converting “Small” Posts

Here are a few post types that consistently outperform everything else in terms of conversions, not views. Social media posts, especially those that go viral, can rapidly increase your reach and impact. Sharing and repurposing your content across different platforms helps you maximize engagement and connect with diverse audiences.

• Story-based posts: Share a personal story or client win to build trust and relatability.
• Short-form video: Quick, punchy videos that deliver value fast. Short-form video on platforms like TikTok and Instagram Reels is especially effective for building brand awareness through authentic content.
• Value-packed carousels: Multi-image posts that teach a step-by-step process or framework.
• Conversation starters: Ask a bold question or share a hot take to spark engagement.
• YouTube videos: Leverage YouTube videos to attract views and subscribers, grow your audience quickly, and monetize your expertise as part of your small content strategy.
• Social proof: Screenshots of testimonials, DMs, or results to show your expertise in action. When sharing viral content or testimonials, be sure to engage with or credit the original poster (OP) to foster brand recognition and boost social media engagement.

My Weekly Evergreen Content System (Super Prompt Breakdown)

A tailored approach is essential for your small content strategy—customizing your weekly content plan ensures you maintain high engagement and avoid audience fatigue. It’s not just about posting more, but about posting smarter. The system below is designed to solve problems for a defined target audience and align with your specific business objectives, such as increasing awareness, generating leads, and driving sales.

Here’s my go-to 5-day format using my Super Prompt system:

Day	Content Type	Purpose
Monday	Conversation Starter	Open the algorithm and warm up
Tuesday	Belief/Barnum Post	Speak to their identity
Wednesday	Long-Form Story	Educate and build authority
Thursday	Engagement Question	Spark replies and DM convos
Friday	Meme or Humor Post	Add personality, build memory

All of this can be AI-assisted, scheduled, and reused. That’s the magic of a repeatable system.

How to Optimize Your Content for Search and Shareability

Let’s be real here… even the most brilliant piece of content won’t make a dent if nobody can actually find the thing, or if it’s way too complicated to share! And trust me, I’ve seen some amazing content just… sitting there, doing nothing. 

The good news is, you don’t need to go viral to seriously amp up your reach and authority… like, not even close! 

By fine-tuning your content for both search engines and shareability, you can make every single post, video, or article work overtime for your business. It’s like having your content be your ultimate digital sidekick… but instead of just existing, this stuff actually gets things done for you!

How to Know Your Small Content Is Working

Look… it’s so easy to get totally swept up in the numbers game on social media platforms (and honestly, who hasn’t been there?)… chasing those viral videos, obsessing over likes, and comparing your social media presence to whatever’s trending this week. But here’s the real talk… when your focus shifts to creating valuable content for your right audience, that’s when the magic happens in all those tiny details that most folks completely overlook!

And I’m talking about the stuff that actually moves the needle – not just the vanity metrics everyone else is chasing.

So, how do you know if your “small” content is actually making a real impact? 

Start by tracking actionable metrics like conversion rates and customer engagement patterns, rather than focusing on vanity metrics.

Providing expert advice in your content can also help clarify misconceptions and build credibility with your audience, making your strategy even more effective.

Frequently Asked Questions

Recommended Tools + Templates

When building your small content strategy, leveraging the right digital marketing and marketing tools is essential for running effective social media campaigns. In 2025, effective content marketing for small businesses requires a shift towards targeted, high-quality storytelling and the use of modern tools like AI to stand out and drive results.

• ChatGPT / Gemini – for super prompts and belief-based posts
• Canva / Gemini (Nano Banana) – for easy branded quote cards and memes
• Notion / Google Sheets – to build your content library
• AI Content Club – my full content engine system with templates + training

Final Summary

You don’t need to go viral to grow your business. You need belief-driven content. You need a system that supports your message. And you need to start with what you have, right now.

A small content strategy offers several benefits for your company, including increased visibility, stronger brand awareness, and the ability to showcase your company through testimonials or case studies. Even with limited resources, a small content strategy can boost SEO, foster customer loyalty, and prove your expertise affordably.

Small is not a weakness. Small is a signal of focus, intimacy, and trust.

Ready to Make Your Own “Small But Mighty” System?

If you’re done chasing the algorithm and ready to build a sustainable content strategy that brings in real leads, join me inside AI Content Club or Multiply.

I offer comprehensive services designed to help you grow your business authentically, including coaching, memberships, and mastermind programs. Pillar content, comprehensive pieces that serve as foundational resources for your brand, is a key part of our approach.

I’ll give you the prompts, the systems, and the support to make “small” content do big things.

👉 Get started with us to see how our services can help you build your content library and strategy.