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What Is AI 2.0? Why Actual Interaction Is What’s Really Growing Your Business
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What Is AI 2.0? AI 2.0 is a term my friend Captain Lou Edwards coined, and the second I heard it, I knew I’d be stealing it forever. It doesn’t stand for artificial intelligence. It stands for actual interaction: real human partnerships, built on trust and shared goals, that open doors no algorithm can open.…
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How Do I Automate Client Follow-Up Without Sounding Like A Robot?
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What Does It Mean To Automate Follow-Up Without Sounding Like A Robot? Automate client follow-up without sounding like a robot by building messages that send themselves on time, every time, while still reading as if they came from an actual human who knows the recipient. It is the combination of two things people usually treat…
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What Is An Activation Offer? (And Why Your Lead Magnet Stopped Working)
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What Is An Activation Offer? An activation offer is a short, interactive experience that does something useful for a prospect in under two minutes and hands them a logical next step while they are still paying attention. Unlike a lead magnet, which transfers information, an activation offer produces a result specific to that person’s situation.…
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What Is The Gap Method? How To Turn A Free Download Into Paying Clients
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What Is The Gap Method? The Gap Method is a three-step framework for turning a free tool or download into paying clients. You give a real win first. You aim the spotlight at the bigger problem that win just revealed. Then you pave the path to your paid offer. It works because it solves one…
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5-Step Framework For Entrepreneurs: A Smarter Way to Reach Your Goals
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What Is This Framework? The 5-Step Framework is a simple but powerful approach to reaching your goals. I brought behavioral neuroscience researcher John Assaraf into my community to teach this, and I’ve been using it in my own business ever since. It’s a five-step, neuroscience-based framework for closing the gap between the goals you set…