Insights on Building Lasting Business Communities

Digital platforms can change their rules in a heartbeat. That’s why every business needs a community and why building a community on borrowed land, like social media, comes with real risk. So how do you grow an engaged audience and protect that investment?

At a recent Pinnacle Global Network event, I shared strategies for building flourishing communities that drive results while staying in control of your data.

1. Always Own Your Audience
Your community shouldn’t live solely on Facebook or Instagram. I encourage collecting email addresses and phone numbers. It’s about direct communication and protecting your access, no algorithm necessary.

2. Use Facebook Creatively (Even in B2B)
A municipal tree trimming company I worked with used their Facebook Page to foster employee engagement through monthly photo contests. The result? A thriving team culture and unexpected brand awareness.

3. Make Your Videos Work Harder
Every Facebook Live becomes a blog post. Using tools like Repurpose.io, I automate downloads and repurpose content for SEO, keeping my videos useful and discoverable long after the live ends.

4. Create a Shareable Funnel
Post main content on your Facebook Page where it can be shared. Then invite followers to your private Group for bonus content like behind-the-scenes Q&As. This strategy increases reach and builds intimacy.

5. Embrace Bots (Without Breaking the Rules)
With tools like ManyChat, My bots follow up on comments and collect contact info, while staying compliant. And now, they even work on Instagram Stories.

6. Don’t Imitate, Amplify
Want to stand out? My “Quesadilla of Awesome” exercise helps you list what makes you unique. Your quirks, passions, and true interests are what build real human connection and community.

Ready to Take Control of Your Community?
Get my favorite tools and templates here: molly.live/tools

Want even more strategies to scale your business with integrity and joy? Watch the full session on the Scale or Fail Show and get inspired to lead your movement.